Project:

RSA Student Design Awards

Brief:

Moving Pictures

Partner:

Chloe Docchar

Year:

2017

Link:

Watch on Vimeo.com

Project:

RSA Student Design Awards

Brief:

Moving Pictures

Partner:

Chloe Docchar

Year:

2017

Link:

Watch on Vimeo.com

Let's Age:

Our theory is: you are born a clean canvas and as you age you are fed idea’s and perceptions that may be damaging or untrue. As you continue to grow into adulthood you project these ideas onto others thus creating a toxic cycle. Ending ageism is about learning to recognise these negative stereotypes and rejecting them. Creating a world where we can learn from one another without judgement and live peacefully.

Our Concept:

From the interviews that we conducted with relatives and The Bedminster Social Group we observed that ageism is a current issue in society and more needs to be done to change this. Despite all that is available in Bristol these prejudice ideas are still prevalent. Our research has shown us that growing older really isn’t about the negative stereotypes associated with it, and although ageing is inevitable, it doesn’t have to change anything if you don’t want it to.

We decided it would be best to go with imagery that was slightly more abstract; by using flowers as a metaphor for people we wanted to show that age is a natural part of life — a three-hundred-year-old oak tree is no less cherished than a three-week-old rose. We chose yarn as our medium to convey this message because of its aesthetic appeal and connotations with age.

Our animation is about the people who don’t feel tired or slow or grey, the people who are the same person inside that they were when they were 18. The people who say “Yes, you CAN do it.”

The Bedminster Social Group

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